Latitude Group CEO Reveals Focus for 2024

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Mimoun Assraoui became Latitude Group CEO in September 2023, replacing Eric Major who has moved into a new role as Executive Chairman. Assraoui previously founded RIF Trust in October 2013, which merged with Latitude Group in June 2018. Passing the 100-day milestone has given him time to both reflect and look forward.

An Alternative Interpretation of CEO

“I have always been driven by the formula of C.E.O.: Clients, Employees, and Owners.”

“Our clients have been the reason for our exceptional growth and I will continue to put our clients at the centre of our organization. They are like our family. Our clients trust us with some of their most sensitive and personal details.”

“Secondly, our continually evolving pool of talented employees and management team form the building blocks for our success story. An organization is only as strong as its employees.”

“Finally, the support of our shareholders is critical to achieving our ongoing objective of becoming the leading RCBI firm in the world. Our shareholders entrust us with their investments. I am dedicated to ensuring they reap the rewards of their trust.”

Moving Forward

“Our key focus is transitioning from a company focused on Citizenship by Investment to a more diversified RCBI company. This shift is integral to our sustainable long-term vision. We look forward to sharing the benefits of Residency by Investment with our clients.”

“Latitude Group strives to be continually innovative in our industry by adopting new technologies. We will be introducing Digital Client Agreements and Client Due Diligence Forms. These are aimed to simplify and significantly reduce the duration of onboarding.”

“We’re excited for the launch of the Latitude World Properties platform, as well as the release of our AI-powered chatbot.”

Come Join the Latitude Group Family

Latitude Group is one big happy family. That includes our clients, as Mimoun explained earlier. So, if you want to become a part by obtaining a new residency or second citizenship, don’t delay and contact RIF Trust today.